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Creative Brief

During the process of writing a creative brief, the more facts you can give the better, so that the design will create the right message. Please fill in the below sections in as much detail as possible.

By filling in the form, you are not commiting yourself to placing an order. Before we go ahead, we will send you an estimate and only act once we have agreed costs with you.

Creative Brief

Submitting a comprehensive brief helps us both. We will have a better understanding of your objectives and be able to work more efficiently. You will benefit from better results and because we'll save time, you'll save money.

Project Summary

Please give brief details about the overall project, is it a single job or part of a wider campaign?

Aims and Objectives - what must the project achieve?

Target audience - who are we talking to and who is the end user?

The target audience is not always the end user, for example you could be advertising a Nursery - this would be targeted at parents, but their child(ren) would be the end user.

Call to action - what do we want the audience to do after seeing the finished product?

Is there a specific offer you would like to promote, or do you simply want people to pick up the phone and call you?

Unique Selling Point - Why should someone come to you instead of a competitor?

What do you do better than everyone else?

What style/tone of voice should the project follow?

How will you convey your message, do you want to come across as friendly, humourous, or make a real impact with strong wording to provoke a reaction.

Is there anything else we should know?

This could include Corporate/Brand Guidelines or anything else that will determine things that we should and should not include.

Upload supporting documents

Please upload any relevant documentation here, such as logos, wording and guidelines. If you have more than three items to send, or the files are over 3mb, then you can send them via email, including your project title in the subject line.

The information submitted will be treated in strict confidence. Your details will not be passed on to any third parties.

 

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