Making your customers understand “what you are all about” and remember you is one of the most difficult things for a small business or a start up to achieve.

Your brand, and how you look and behave is your tool to achieve this. When a customer decides to purchase from one of your adverts or an email you have sent, he or she has been influenced and reassured that you are a reliable and trustworthy partner to do business with.

Design influences people.

A designed logo and image will create the positive impact that you want to make and gain more customers.

We are not all design professionals and even if we have ideas about our logo (we usually doodled something that we think can be our logos…) we just don’t have the skills to translate these ideas into a professional design that can be used in all sorts of ways : online, on business cards, on adverts, on exhibition banners, on letterheads….

A designer can create eye-catching and fun designs and language that are totally in tune with your offering.

The important thing is it can be used on all sorts of media and it will always look professional.

One of the most important challenges for small businesses is consistency. It is so easy to ask your printer to put your offering into a print form but your printer will not care if your advert or your mailer looks like the one you have previously done or if it fits with the image you convey to your customers.

With appropriate design, all customer communications are consistent. : Business cards, mailing envelopes, labels, corporate stationery, leaflets but also your website, your email campaigns. One way or another, your customers will know it comes from you and you only and have more chance of recognising you from the crowd because you will always have a consistent image. And let’s not forget, in these competitive times, it is crucial to be remembered for the right reasons.

To help you stay competitive, Hampshire Graphics have put together some straightforward and easy to use Printed Business Stationery Packs that will help you stay consistent.

You can find them online by visiting www.hampshiregraphics.co.uk